Category Archives: blog

What Will Drive Events in 2014-2015?

The year is quickly coming to an end; more events are being planned, and we all want to know what the event trends will be for the end of 2014 and the start of 2015. I’ll give you a hint: they all have one thing in common. What might that be, you ask? Well, if you’re sitting at a computer then it’s right in front of your face, literally. The answer is: technology.

Integrate these into your upcoming events:

1) Introduce and use mobile sites, apps, etc. Utilize these for information management, registration, attendee communication and engagement. Chances are all of your guests have smartphones in their pockets.

Mobile sites and apps increase sustainability!

2) Integrated Technology Solutions. Clients want more tightly integrated solutions. They want one data source for all their technologies to work together. Registration pages cannot be ugly; they should match the entire event brand. No one likes ugly.

3) Structured Social Media. Events are now providing event-specific versions of even the most common of social platforms through mobile and web widgets.

4) Personal Social Integration. Make your events personal in nature. The events are looking to provide personal experience to guests in the middle of a very social setting. The use of social tech tools, such as graffiti walls and photo booths, allow for individualization and a personal experience.

Photo booths add a personal touch to your event!

5) New, Disposable Tech. These include new wristband options and LED lights that drop and float into crowds. They are cheap, single-use options to add a little flair to an event.

6) The Event as Part of the Conversation. Engage with customers on a local level – take the event to the attendee’s specific region, or have an intimate and less formal affair. For example, Amazon Web Services does events such as their pop-up Loft, and Salesforce does smaller event tours.

New York Event Planner Expo 2014

EMRG hosts the annual Event Planner Expo

October 8^th will be the annual EMRG New York Event Planner Expo at The Metropolitan Pavilion. It will feature over 100 plus visiting exhibitors, venues, and services. Celebrity event and wedding planner, Colin Cowie, will host the event this year. He just happens to be the planner of choice for big names like Oprah Winfrey and Tom Cruise. So it’s best not to miss advice from this guy. This time, they have a brand-spankin’-new partner, Neuman’s Kitchen, an exclusive supplier of specialty foods and drinks.

Neuman’s Kitchen is a new partner in 2014.

The Expo gives visiting event professionals the opportunity to network with more than 1,500 New York event services, such as Capitale, Pinkberry, and The JW Marriot Essex House. It then serves as a perfect opportunity to make important connections with top venues, service providers, and other event planners. The event also helps those who visit by giving them fresh and exciting ideas to take back home.

Professionals and non-professionals alike should not miss this great networking opportunity.

A Successful Corporate Year-End Event

For event planners, it is once again that time of the year: corporate year-end events. These are undoubtedly the most important events of the year for most companies. It is the chance to ‘wow’ clients as thanks for support and to show appreciation for their hardworking staff. They want to be amazed, sitting in their seats with their jaws on the floor, eyes sparkling with wonder. Here at Zoom 7, we pride ourselves with creating awe-inspiring events, which can be exactly what your company wants at this year’s end.

But how do we do it?

Get a jump-start on your event planning.

We start to plan in advance. Many event planners leave it until a few weeks before the scheduled event. This is no bueño. We want your event to stand out from the crowd and be the one event of the year that your clients are most looking forward to.

The fireworks are about to explode!

Build the anticipation surrounding the event. Positioning the event is key. Show clients and yours staff that the event will knock their socks off.

A wine-tasting is a sophisticated, intimate affair.

Try a more intimate approach. Smaller venues create a more personal experience. So try a luncheon, a wine-tasting or high-tea; these will help facilitate brand acknowledgment and avoid any embarrassing situations that could arise with a larger venue.

Rock out at a concert ,and have a great time!

The number one thing guests want from a corporate year-end function? A chance to relax and have a good time. To let their hair down, so to speak. It should be a celebration, not a three-hour presentation on the company’s success. The focus should be on the clients (the guests).

Bright neons make the venue POP!

Event décor is an integral part of the experience. The past few years have seen corporate events evolve from drab to fab. Guests now expect to be impressed the moment they walk through the doors until the moment the event ends. So use bold colors, drape the walls in silk, or utilize extravagant lighting techniques. We’ll help make your end-of-year event the talk of the town. For the latest and greatest ideas on event décor, check out RSVP’s The Ultimate Guide to Event Décor 2014.